Here's what's on my mind.

✱

Here's what's on my mind. ✱

Soph 4/10/26 Soph 4/10/26

I’m a brand voice strategist. What’s that, and why should you care?

I don’t just make brands sound really, really (really) good. I use voice to tackle your biggest challenges and chase your little brandy dreams. – whether you’re trying to break away from the crowd, launch something new, or connect with a new audience.

Soph 4/2/26 Soph 4/2/26

What to do with your copy budget in 2026

Maybe your budget’s being squeezed. Maybe your time’s being squeezed. Maybe you’re being squeezed. Whatever your 2026 challenge, I explain how to invest strategically in your copy to make the most of your piggy bank.