Looking for details?
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Looking for details? ✱
You know what you need. And you want to know if I can do it – right here, right now, no time to waste. Okay! This page is for you: a snappy list of my copywriting and tone of voice services. If you see it here, I’ve done it loads and would love to do it for you.
Voice
I’m a brand voice expert. I’ve reinvented the TOV of JoJo Maman Bébé, Morrisons, David Austin Roses and more, plus lots of small brands and startups.
Audits and recommendations
Tone of voice workshops
Voice guidelines (big and small!)
Voice extensions
Training
Rollout and guardianship
Copy
I’ve been a copywriter for more than a decade. So whatever it is, I’ve written it – whether it’s back of pack, a bus stop six-sheet or 30 seconds for social.
Animation and voiceover scripts
Packaging
Direct mail
POS
Websites
Apps
CRM email marketing
Print advertising
Annual, strategic and sustainability reports
Social media
Brands
I specialise in verbal branding. That’s all the written parts of a brand, including the name, voice, and core messaging.
Brand naming
Product naming systems
Straplines
Stories and manifestos
Proposition, positioning and vision statements
Values
Strategic brand messaging
Pitch messaging
NPD messaging
If you don’t know what you need, that’s fine too.
All I need to know is what you’re trying to do or what’s holding you back. Perhaps you’re repositioning your brand or launching something new, and want to make the right people pay attention. Maybe a message isn’t landing, and you’re not sure why. You might be designing a new website, rethinking your printed comms or packaging, investing in direct mail or a hundred other things. Tell me all about it, and I’ll explain how I can help.
And finally, in case you were wondering…
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What one writer does in a day can be really different to another, so a day rate doesn’t tell you much. Instead, I quote tailored project costs from brief to brief. To give you a rough idea, a voice or verbal branding project for a startup or SME could cost between £1500 and £3000+VAT. Big, fat, all-singing, all-dancing guidelines are £5000+VAT and up, depending on the specifics. But the only way to know for sure how much your project might cost is to ask; send me your brief for an estimate.
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Both! While I’ve run plenty of tone of voice and brand messaging workshops online – and it really works – I also love to do this kind of work face to face. It’s easier to get everyone involved and gives me an excuse to dress like a professional business person.* I live and work in Nottingham and can travel all over the UK, or I can book us a meeting space. You choose.
(*In my ‘smart’ Lucy & Yaks that I never wear around my grimy children.)
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As much as possible – but five years working agency side taught me that’s not always possible. During busy periods I can be booked 2-4 weeks in advance, but I always do my best to fit in last-minute bits for lovely people. Send me a note if you need something fast.
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I can! If you need regular copy and don’t have an in-house writer, I’d be happy to help. Having me on retainer can also be really useful if we’re rolling out a new tone of voice; ask me to refresh existing comms, write new stuff, or review and feedback on your team’s copy to support handover.
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Nope, sorry! I write three days a week and typically juggle a couple of projects at once, so committing entire chunks of time to just one client doesn’t work for me. But! I can still help with juicy, multi-layered projects – send me a brief, and I’ll pull together a timing plan.
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As a digital personal stylist and meal planner, sure. As a writer? Ew, no. Never. I do what I do because I love it, and writing with AI seriously saps the fun out of the whole thing. And, it – well. It makes it crap. That said, I am experimenting with how my clients can use AI and testing how it responds to detailed guidance. I’ve included prompt directions in some clients’ voice guidelines, too. But my ideas and writing are always 100% me: human, thoughtful, valuable, and completely original.
